Every brand has its market

As the anchor of Nestlé Waters’ strategy, local brands account for approximately two thirds of the business. Following successive acquisitions on all continents, local brands now rely on the group’s expertise (launch of new formats, new packaging shapes, etc.) to support growth; at the same time, they give Nestlé Waters a strong competitive edge, as bottled water is essentially a local business. Local brands provide both a market foothold and a strong source of market knowledge, which are key to Nestlé Waters’ global growth.