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New concepts and waters by Nestlé.
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A new development phase begins in 1998: on the one hand, the acquisition of Italy's leading bottled water producer, known by the name of its prestigious S. Pellegrino brand; on the other hand, the launch in Pakistan of the first multi-site bottled water under the Nestlé brand, Nestlé Pure Life, a safe, healthy, easily transportable, pleasant tasting water for the whole family at a reasonable price.
Nestlé Pure Life is established today in 21 countries across Asia, Middle-East, Africa, North America and Latin America. It is Nestlé Waters' leading brand in volume. |
The year 2000 experienced accelerated development in Home & Office Delivery. Within a few months, thanks to targeted acquisitions such as Al Manhal in Saudi Arabia, Dar Natury in Poland, Nestlé Waters jumps to the lead of this new sector in Europe and the Middle East, thus expanding its North American leadership |
The same year, the Group implements the multi-site brand concept in Europe, by launching Nestlé Aquarel, the first pan-European brand of spring water, in six countries simultaneously. The brand is now present in 13 countries.
In 2002, the Group adopts the name Nestlé Waters. The past years have seen Nestlé Waters strengthen its market positions. Established today in 130 countries, with a portfolio of 72 brands, Nestlé Waters continues to meet the consumer needs thanks to the wide variety of its offer in terms of distribution and product mix.
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