|
|
Expanding Nestlé Waters worldwide
|
| |
The Group developed "Home & Office" there, a market segment still relatively unknown in Europe, which consists of delivering water coolers to homes and offices. The Group constantly innovates to support geographic expansion. In 1992, Nestlé was the first company to dare to launch a mineral water, Valvert, in five different countries at once. Its originality lied in the use of an all-new plastic, P.E.T. (polyethylene teraphthalate), which is stronger and more elastic than the PVC used since 1968. Besides, P.E.T. is recyclable.
|
|
The Group launched other innovative products as well: sparkling Quézac water and the sports cap first used in the United States, then in Europe. By the end of 1997, the Group was present on every continent and the acquisition of Sanpellegrino propelled it to the top of the Italian market. |
|
|
|