Guarding and guaranteeing quality
The idea of bottling water is very old, but large scale bottling and transport began in the 19th century when spa became popular resorts. With bottling, you could in a sense take you cure home or nip down to the local pharmacy to purchase a favorite bottle of mineral water.
People have different taste, not just for water, but also for how it looks. Water and packaging have always informed one another, with water assuming the safety shape of the bottle and the bottle protecting the quality of the water.
The bottle is the last link in a closed, hermetically sealed chain that preserves water from any external influence from source to consumption. The bottle acts as a barrier, guaranteeing the water is protected and untouched until it reaches the consumer’s hands. Once bottled and sealed, the water is perfectly stable and preserved. In addition to being a safe container, the bottle carries important information for consumers. The labels, for example, provide information about the water’s characteristics.
In 1968 Vittel introduced the PVC Plastic containers, which revolutionized the market for bottled water. Then in the early 90’s, PET (Polyethylene terephthalate, was introduced. PET is totally safe, approved by regulations and stronger than PVC, yet more flexible and crystal clear. Weight is also a concern, since lightening of the bottle translated into increase environmental performance. PET is fully recyclable and can be reused.
Nestlé Waters is today World leader with a 11.3 % market share. The general consumption of bottled is globally increasing in parallel with the growing demand for healthy and safe beverage. The bottled water consumption per year per inhabitants varies globally from one country to another. The average global consumption is 50 liters per capita per year (source: zenith international 2015). Convenient, the water bottle is an everyday companion for sports, walks or at the office.
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Quality of water
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