R-Generation educational campaign

Oct 10, 2012



Don’t throw away your plastic bottles! Collect them, flatten them, take them to school and put them in the dedicated container




Don’t throw away your plastic bottles! Collect them, flatten them, take them to school and put them in the dedicated container. This is the Gruppo Sanpellegrino’s invitation to elementary-school children in order to raise awareness about the proper handling of PET bottles, which should not be considered a waste but a resource, because PET is 100% recyclable.

The educational campaign R-Generation – Raccogli la plastica, semina il futuro (Gather Plastic, Sow the Future) was launched in September at the beginning of the new school year, involving a total of 50 schools in Lombardy and Tuscany. Each participating school has received dedicated containers for PET bottle collection to place in the foyer where they can be accessed by all students.

Nestle Waters MT aims to expand this initiative to other countries after the success performed in the pilot country, Italy. 

Please download the press release