Perrier inspired by Street Art

Oct 12, 2015

 

PERRIER® is known for overturning conventions. After calling on the creativity of three international “stars” of the street art movement for its bottles and slim cans in 2014, PERRIER® takes a new stand this year and turns to a single well-known artist : l’Atlas, one of the prime representatives of today’s street art movement in France. The new 2015 “PERRIER Inspired by Street Art” limited edition showcases L’Atlas, one of the prime representatives of today’s street art movement in France. Once obscure, street art has beco­me one of the significant forms of contemporary expression.

At a crossroads between abstract art and subtle cal­ligraphy, the works of L’At­las intrigue and captivate, inviting the viewer to em­bark on an inner journey. A constant play of shapes and space, light and matter, lines and signs forming a multi-dimensional universe.

For L’Atlas, as for PERRIER®, the experience is rich and endless. Slim Cans, bottles, and unique artistic events created in a magic alliance between PERRIER® and the inventive street artist, promise a series of extraordinary moments in 2015 !



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Read the full press release here