An emotional story of how the love of water is passed down from generation to generation.
The international campaign has been air in over 17 markets during 2014.
There is nothing more beautiful than caring for children, giving them a safe and healthy life, so that one day they can do the same, in the same spirit of education and love … This is the story of how the handing down process begins.
“You give me more than life, you give me Nestlé Pure Life”
Over the space of a few years, Nestlé Pure Life, the world’s leading bottled water brand, has asserted itself as the healthy choice for families.
The brand plans to make parents conscious about the benefits of a healthy hydration lifestyle while passing down the love of water to the next generation.
The advertising firmly asserts the brand’s position as a natural and essential partner for all the mothers who have chosen to encourage healthy hydration in their families.