Nestlé Pure Life encourages latina mothers to participate in the "Hydration Movement"

Aug 26, 2013

Last week, Nestle Waters North America launched a Spanish-language online initiative

On the Nestle Pure Life en Espanol's Facebook page, Latina moms were asked to join the "Hydration Movement".

As caregivers, mothers strive to teach positive and healthy habits in their families. Through the Hydration Movement experience, they will be able to share with each other this loving wisdom, including tips on how to incorporate more water into their families' diets.

The Nestle® Pure Life® brand ambassador, Cristina Saralegui, will also be sharing her maternal words of wisdom and personal anecdotes on the Facebook Page. The brand will also be partnering with a nutritional expert, Sylvia Melendez Klinger, to discuss the importance of hydration, and top Latina mom bloggers to enhance the digital conversation about drinking water.

Consumers will learn about the positive effects water has on the body, engage with other mothers seeking ways to improve their families' health and be encouraged to take the pledge to add more water to their day.

Visit the Hydration Movement tab on either Nestle® Pure Life® en Espanol or Nestle® Pure Life® to join the Hydration Movement and have the opportunity to receive a coupon good toward the purchase of Nestle® Pure Life® Purified Water as well as enter the sweepstakes for a chance to win a trip for four to either Universal Orlando Resort or Universal Studios HollywoodSM or one of one hundred First Prizes.

Download the press release