Luca Pagliari and Sanpellegrino accompany Italians on a journey of discovery through the world of water with a new documentary and awareness campaign. With the Ministry of Environment Patronage.
Milan, 19 March 2013 – “Our country is among the richest in the world in terms of water resources,” explains Professor Giovanni Pietro Beretta, a geologist at the University of Milan. “In fact, 97% of the fresh water in Italy is located in its aquifers. Part of these underground rivers run in contact with the rock, even for decades at a time, enriching the water with precious substances that transform it into mineral water. It is the particular nature of these rocks that characterize the 431 different mineral waters nationwide, of which about 300 are bottled for consumption. Piedmont is the region with the most springs on our peninsula, followed by Tuscany and Lombardy.”
Everyone knows that H2O is the chemical formula for water, but few people know exactly what stories are hidden behind this invaluable asset. Do we realize on a daily basis how precious and vulnerable it is?
Through the grandeur of nature, "Storie di acqua" tells a moving story about the water cycle and the secrets that this perfect equilibrium holds. The idea began with Journalist and Writer Luca Pagliari, who, fascinated by this world, created a documentary about water, an irreplaceable resource and font of life. The documentary, which will be shown in a special preview screening today in Milan, is a journey of discovery through the world of water, mineral water and their sources; the story is told by individuals who come into daily contact with water, exceptional people who are fully able to appreciate the importance and value of the resource, and who wish to become its ambassadors.
The Sanpellegrino Group joined the project with the awareness that this resource is renewable but not infinite, opening the doors of it mineral water springs, which are normally not accessible to the public, including Acqua Panna in a natural reserve in the Mugello area, Nestlé Vera in Santo Stefano Quisquina, Sicily, and Levissima in the heart of the Alps. Sanpellegrino thus invites the public to discover this inestimable heritage given to us by nature.
For more information download the press release.