Contrex takes over Paris

May 21, 2014


Contrex's new poster campaign has been launched in Paris' area on May 14th.

Each of the 24 visuals of the campaign corresponds to a specific location in Paris, and is displayed in close proximity of the place.

The campaign invite Paris' female population to get moving and to burn off calories whatever they may be doing in their daily lives.

Contrex revals to Parisian that their city is full of simple, everyday opportunities to lose weight while having fun.