Contrex

 
For women in over 35 countries around the world, Contrex is a trusted slimming partner, a deliciously pure natural mineral water rich in calcium and magnesium. The health benefits of the spring water surging from a “mineral fountain” in Contrexéville, nestled deep in the Vosges Mountains of France, were first discovered in 1760 and quickly earned an international reputation for excellence.
Since 1954, with its acquisition by Perrier, the pristine still water became available in mainstream supermarkets, extending its health advantages to millions of eager consumers. The brand was renamed Contrex in 1976 and promoted with clever, entertaining advertising that resonated with women seeking a sleeker silhouette while enjoying life! Contrex is an integral part of a healthy regimen – 1 liter per day imparts 58% of recommended daily calcium intake and 24% of magnesium, supporting strong bones and steady blood pressure. Women watching their weight often lack proper levels of these essential minerals; with Contrex, elimination is significantly improved without diminishing the body’s mineral balance, helping women feel great and look beautiful.
Contrex’s shapely, easy-grip bottles come in four convenient formats (50 cl to 2 cl). The plain or flavored waters are distributed through retail channels.

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Rights: Royalty free for illustration of a press article.


Bottle



Rights: Royalty free for illustration of a press article.


Water consumption



Rights: Royalty free for illustration of a press article.